Amanda Collins on How to Make Your Customers Fall in Love with You

Amanda Collins Reveals: How To Make Your Customers Fall in Love With You

You’re in for a treat. I was introduced to Amanda Collins through Dave Sherman of Infusionsoft, another LIVE! with Roy guest. She specializes in creating content that makes customers fall in love with your business.

I know, that may sound a bit odd. But it’s exactly what she does. You see, most of us (me included, sometimes) spend a lot of time and energy in getting out the formal message of our business. And while you have to have that for customers who are looking for it, it is largely irrelevant in building trust, liking, and a relationship that will lead to a lifetime of profits. If we want to build a relationship with customers that will keep them with us for life — regardless of competition that moves in and out of the market — we have to move beyond the mere business of our business, and do things that make our customers fall in love with us, as people.

And this doesn’t necessarily come from your sales messages (although it can be included). Rather, it comes from all the other content your customers see from you. Blog posts, articles, PR, social media posts, email newsletters, and beyond. But you have to do it right, or you might as well not be doing it.

On this LIVE! with Roy interview, you’ll discover…

The 3E secret to creating content that hooks readers, in any medium
How to get intimate with your customers — and get more clients and business as a result
A different way to do press releases… That the media loves and will give you coverage for!
Which social media sites are right for what kinds of business
Google loves one social media site and gives it preference for SEO — find out which one
Dominate a niche market in Google — with an unexpected “broadcast”
What people care about when dealing with businesses on Twitter, Facebook, and other social media
Crowd-sourcing your social media strategy — how Amanda did it

This simple change Amanda shares with you can be completely transformational to your marketing, advertising, and selling efforts. Do it right, and you’ll find you suddenly have a brand new relationship with clients and customers where they’re happy to hear from you, will call you to simply see how you’re doing, and are eager to do more business with you, more often.

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