Mike Capuzzi on CopyDoodles and How to Instantly Increase Your Sales and Profits with Copy Cosmetics
What if you could paste a few images into your sales letter, website, or other marketing materials — and see response rates shoot up 50% to 200% or more?
The guest for this LIVE! with Roy interview has — over the past several years — literally changed the look of direct response marketing online.
Whether you know it or not, you’ve probably seen Mike Capuzzi’s work. The handwriting above is a great example. It’s a type of graphic called “CopyDoodles.” Or more generally, Dan Kennedy first gave these graphic elements the name “copy cosmetics.”
These are simple pictures you can add to your marketing materials to draw attention to the most important points you’re making.
While they started as handwriting — like you see here — they’ve expanded… They now include…
Text, shapes, pictures (post-its, push-pins, coffee stains, etc), animated writing, handwriting fonts to make your own, plus custom comics, web buttons, stamps, and more…
I know — if you’re like many people — your first gut reaction might be, “But that will make my marketing ugly!” — though you may want to think twice…
Because the simple addition of these cosmetic elements can as much as triple response — without changing any other part of your marketing!
Not only that — as you listen to the interview you’ll hear specific case studies where marketers and business owners have used this type of graphic to simply re-use marketing that’s already working… And generate instant sales and cash flow infusions.
But here’s the thing — you can also DECREASE response if you use these in the wrong way…
That’s why you’ll want to listen to this entire interview. Because Mike describes the right way to use CopyDoodles — or any copy cosmetics — if you want to increase response. You’ll discover why his most successful campaigns are often hallmarked by BOTH where he uses CopyDoodles, and where he leaves them out…
Mike’s approach is to give you more than a simple tool that can boost response — it’s to hand you the strategy that makes the difference between “can boost response” to “WILL boost response.”
This is some pretty cool stuff…
And you’ll hear all about it in this LIVE! with Roy Interview…
Mike Capuzzi on CopyDoodles and How to Instantly Increase Your Sales and Profits with Copy Cosmetics:
[powerpress http://livewithroy.s3.amazonaws.com/lwr-mike-capuzzi.mp3]Links to additional Mike Capuzzi resources:
Nice job Roy