Tony Policci: The Secret Weapon Copywriter To The Stars

By royfurr | Published: Wed 10:00 AM
Tony Policci: The Secret Weapon Copywriter To The Stars

Tony Policci: The Secret Weapon Copywriter To The Stars

You’ve probably never heard the name Tony Policci. And he likes it that way.

Though I’m certain you’ve heard of many of his successful clients. For one, he was instrumental in the earliest high-growth years of Joe Polish’s Piranha Marketing. He’s worked personally with Dan Kennedy, Gary Halbert, Jeff Paul, Yanik Silver, Michael Gerber, and others.  For years he was a frequent face at Dan Kennedy’s seminars, where he gave over 3500 one-on-one results-multiplying and business-transforming consultations.

He even beat the pants off a “control” sales letter Joe Polish had paid Dan Kennedy big bucks to write (he tells the story in the interview — and you’ll never believe how simple his sales piece was)!

Like the other incredibly high-caliber guests I’ve lined up for you on LIVE! with Roy, Tony really applies some very simple concepts to creating dramatic success. And these are things you can apply immediately after the call to create more effective marketing, and to grow your business fast:

  • How stealing a concept from his training as a stage actor led Tony to his secret stardom in the copywriting world, writing sales copy like an “A-lister”
  • The different way to think about your business if you want it to be more than just another J-O-B — what you need to build
  • A mindset shift that will transform your ability to get results with your advertising
  • Why Tony’s ugly, different ad in bridal magazines made his client too busy to hire him again!
  • Where to spy on your readers and prospects to get in their head — and how to use your secret ‘intel’ to sell more
  • How to cut through the clutter in an over-crowded market, differentiate yourself, and build a base of rabid fans who are ready to buy what you offer them
  • What you learn in school has nothing to do with what makes you successful — here’s the simple mindset shift that makes all the difference

One of the most important things you’ll learn from Tony is that no matter what business you’re in, no matter what you’re doing…  You’re selling to people.  Living, breathing, angry, happy, afraid, insecure, arrogant, pretty, ugly, old, young, healthy, sick people.  Unless you can get into that person’s shoes, you have no chance of getting in their heart or their wallet.  If you learn nothing else, learning how Tony does this every time he has something to write will transform your ability to create marketing that gets results.

It’s all here in this LIVE! with Roy interview…

Tony Policci: The Secret Weapon Copywriter To The Stars

Podcast: Play in new window | Download

Links to additional Tony Policci resources:

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Dave Sherman of Infusionsoft on Growing Your Business With Marketing Automation Systems

By royfurr | Published: Wed 11:35 AM
Dave Sherman of Infusionsoft

Dave Sherman of Infusionsoft

I’ll admit, I’ve been a huge fan of Infusionsoft for a long time.  Since well before I was a customer.  Because it’s the only marketing automation, customer relationship management (CRM), and sales force management software that was built — from the ground up — to support small businesses that really understand direct marketing.

So you can imagine how excited I was to book a LIVE! with Roy call with Infusionsoft’s Dave Sherman.  And yes, on the call we do talk about all the things that make Infusionsoft a one-of-a-kind software package for integrating selling, marketing, and e-commerce.  Yet the call is a whole lot more than an infomercial for the software.

We start with a quote that I heard before recording the call: “If you don’t have a system for selling, you’re the mercy of your customer’s system for buying.”  And over the course of the call, we walk through something Infusionsoft calls The Perfect Customer Lifecycle.  This is a complete and comprehensive way to look at your business such that all your marketing and selling systems are automated, optimized, and firing on all cylinders.

Even if you don’t think you need Infusionsoft today (or ever!), this call is a must-listen.  You’ll hear…

  • Why the classic process of getting customers and growing your business is broken — and what to do instead
  • How to set up systems in your business that increase sales and profits… while lowering your workload
  • What you need to think about when attracting traffic to your business — whether online, to a store, or over the phone
  • The secret to getting customers to raise their hand and say they’re interested in what you have to offer
  • How most businesses fall short before they’ve even made the first sale
  • An often forgotten contact point… where you can wow customers and get them coming back for more
  • When to ask your customer to do more business with you for maximum results
  • The hidden “7th step” that could grow your business 10% or more in 90 days or less

Plus a whole lot more!  By the time you’re done listening to this call, you’ll have a whole new view on how your customers interact with your business — plus where to improve your systems and processes to maximize sales and profits.

And if you like what you hear and would like a one-on-one demo of what Infusionsoft can do for your business — go ahead and click the link below to request your demo.

Here’s your LIVE! with Roy interview…

Dave Sherman of Infusionsoft

Podcast: Play in new window | Download

Links to additional Infusionsoft resources:

 

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Travis Lee of 3D Mail Results on Fun, Unique Direct Mail That Gets Attention and Response

By royfurr | Published: Tue 10:00 AM
Travis Lee of 3D Mail Results

Travis Lee of 3D Mail Results

You’re going to love this one.  Direct mail is anything but dead.  In fact, if anything, it’s the one medium left that lets you still get your prospect’s undivided attention.  At least for long enough to prove you deserve it.  And this guy knows how to make direct mail work!

On this LIVE! with Roy interview, Travis Lee of 3D Mail Results shares how to use 3D mail — sometimes called lumpy mail or dimensional mail — to get better ROI from your direct mail efforts.

  • Discover just how easy it is to send eye-catching, fun items in the mail…  And have your prospects begging for more!
  • Learn how you can bust through the clutter and send sales mail that gets 100% readership
  • How to sell to business people with 3D mail — not just consumers (Travis and his father Keith have been using 3D mail for decades to sell supplies to retail stores!)
  • Why 3D mail works — and keeps working!
  • Which campaigns get maximum ROI from 3D mail — including what to try first in any business for maximum profits
  • The cost question — the answer tells you how to lower your campaign costs, and why ultimately your per-piece rate is of minimal importance
  • Case studies!  <– what works and how to apply it in your biz!

3D Mail Results is the preferred 3D mail provider for Dan Kennedy and Glazer-Kennedy Insiders’ Circle (GKIC) — and serves businesses owners in the information marketing business and beyond.  And as Travis says in the interview — their company does’t tend to have a one-and-done customers — once marketers learn how well 3D mail works, they tend to come back over and over again.  Even making it their preferred marketing medium.  Listen up and learn how to make 3D mail work for you.

It’s all here in this LIVE! with Roy interview…

Travis Lee of 3D Mail Results

Podcast: Play in new window | Download

Links to additional 3D Mail resources:

 

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Robert Skrob: President of the Information Marketing Association on How To Build A Million Dollar Information Marketing Business, Fast

By royfurr | Published: Wed 12:08 PM
Robert Skrob: President of the Information Marketing Association

Robert Skrob: President of the Information Marketing Association

I’ve been a marketing consultant and direct response copywriter for publishers and information marketers for the better part of a decade.  And I’ve been highly-successful at it — both in terms of results generated for clients and respect and recognition I’ve received.  And yet, when I decided it was time for me to branch out and begin to build my own publishing and information marketing business, I knew there was only one place to go.  The Information Marketing Association.  Robert Skrob, with marketing legends Dan Kennedy and Bill Glazer, formed the Information Marketing Association to teach folks like you and me how to be successful in this business.  And I’m not talking marginally successful — rather, they show you how to build an information marketing business that can go from zero to a million dollars or more in annual revenue fast…  Sometimes in as little as 12 months.  And they have story after story of members who have done so by following the simple blueprints they provide.

Naturally, I couldn’t wait to get Robert on a LIVE! with Roy call to share some of this information with you.  And you won’t be disappointed!  Here’s just a fraction of what Robert covered:

  • First: what is the information marketing business (how is it different from publishing and other similar businesses), and WHY is it so appealing?
  • Who is this business a good fit for?  Consultants?  REAL business owners looking to share insights and experience?  Others?  <- You may be surprised by how Robert answered this
  • What a successful information marketing business looks like — including the critical mental shift between how regular businesses think about getting customers and making sales, and how information marketers think about these things
  • What to do if you’re NOT an expert — and a surprising thing Robert has found about how easy (and cheap!) it is to get experts to build your product for you!
  • What to do now if you want to build a thriving information marketing business quick
  • Common roadblocks information marketers face — and how to overcome them

Robert will blow you away with what he shares.  ALSO: he covered the three types of markets information marketers can serve, the pros and cons of each…  And who has the most money to spend on information products, and what you need to do to have them happy to spend it with YOU!  And a whole lot more than I can list here — so you’ll have to listen in!

You’ll hear it all on this LIVE! with Roy interview…

Robert Skrob: President of the Information Marketing Association

Podcast: Play in new window | Download

Link to try the Information Marketing Association free for 2 months:

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Must-Read Article On Getting More Leads, More Customers, More Sales, And More Profits With Event Marketing

By royfurr | Published: Tue 12:46 PM

Wanted to give you a quick update, as well as the must-read article below.  Due to the coming holiday weekend, there are no LIVE! with Roy interviews being recorded this week.  Though I haven’t been slacking!

I have four interviews lined up in the next three weeks — and have more in the works:

  • I’ll be talking with one of the world’s leading experts on building a million-dollar information marketing business
  • Also, the leading provider of “3D mail” — objects sent by direct mail that your prospects can’t ignore
  • And an insider from a software company that helps businesses create automated marketing systems to maximize sales and profits, with minimal effort
  • Then one of the best copywriters you’ve never heard of — though you’ve certainly heard of many of the businesses he’s been instrumental in building

… And we’re just getting started!

So stay tuned…  And if you haven’t filled out that “Join Us” box on the right, it’d be a smart move to do so now.

During the off week, I didn’t want to leave you wanting…  So today I’m leaking a must-read article on event marketing that’s not supposed to go public until tomorrow, on my RoyFurr.com website.  Though you get it a day early here.

Here’s your must-read article… Read More »

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Ken McCarthy: The FIRST Internet Marketing Expert on What You Need To Know To Succeed Online

By royfurr | Published: Tue 7:17 PM
Ken McCarthy, The FIRST Internet Marketing Expert

Ken McCarthy: The FIRST Internet Marketing Expert

In 1994, Ken McCarthy put on the first ever seminar on marketing on the internet, in the heart of Silicon Valley.  At this seminar, he covered the breakthrough technologies of banner advertising and email marketing.  He covered the importance of calculating click-through rates.  He taught that the internet is, at its core, just another medium — and in order to be successful marketing and selling online, you ought to apply proven direct response marketing principles that have worked in other media.  And he featured some of the world’s leading experts on the internet at the time, including Netscape co-founder Marc Andreessen, and others.

Ever since then, Ken has continued to be at the leading edge of internet marketing education, with his SYSTEM SEMINAR and other resources.

Ken was among the first, if not THE first to teach:

  • The profit potential in banner advertising
  • Applying direct marketing principles to email
  • Using sequential email autoresponders to convert website visitors into buyers
  • Pay per click marketing
  • The “new” AdWords advertising platform
  • How to find and sell to niche markets online
  • Using video for online marketing
  • Mobile marketing
  • And a whole lot more!

Not only that, Ken has taught entrepreneurs how to apply simplicity to online marketing for greater success, including his First Law of Internet Marketing (the real secret to making profits online), and what you need to consider first before you even come up with an internet business strategy.

His no-nonsense approach will appeal to you if you’re trying to find clarity in all the hype around internet marketing.  And if you want to truly understand what it is that successful internet marketers do to profit, that few in business understand.

Plus you’ll learn about Steve Jobs’ product creation secrets, what you can learn about internet marketing from the old mail order industry, the “Road Repair Model” to building a successful business (online, offline, anywhere), and a whole lot more.

It’s all here in this LIVE! with Roy interview…

Ken McCarthy: The FIRST Internet Marketing Expert

Podcast: Play in new window | Download

Links to additional Ken McCarthy resources:

BONUS: Footage from Ken’s 1994 seminar — with lessons that still apply today!

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Join Us!

By royfurr | Published: Mon 7:08 PM

Before you dig into the LIVE! with Roy interviews, please take a second to enter your name and email address at the right.  That way, you’ll be the first to know when new recordings are posted.

It’s 100% free, you’re not obligated to anything, and you can unsubscribe at any time.  Sound good?  Good!  Just do it!

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Hours of incredible content, coming soon (yours free!)

By royfurr | Published: Mon 6:55 PM

Starting within the next few weeks, I’ll begin posting hours of incredible content with the world’s leading experts on information marketing and publishing, internet marketing, copywriting, selling, business success and more.  And all you have to do to get it is fill in that little form on the right asking for your name and email address.

Go ahead, do it, and I’ll see you on the other side!

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