What if you could paste a few images into your sales letter, website, or other marketing materials — and see response rates shoot up 50% to 200% or more? The guest for this LIVE! with Roy interview has — over the past several years — literally changed the look of direct response marketing online. Whether […]
You’re in for a treat. I was introduced to Amanda Collins through Dave Sherman of Infusionsoft, another LIVE! with Roy guest. She specializes in creating content that makes customers fall in love with your business. I know, that may sound a bit odd. But it’s exactly what she does. You see, most of us (me […]
Meet Jay White, and you’d never imagine he’s been the secret weapon of marketing gurus like Alex Mandossian, Rich Schefren, Jeff Walker, Joel Comm, Stephen Pierce, Jay Abraham, and others. He’s just another friendly guy from Missouri, in department store jeans and a casual golf shirt. He prefers pickup trucks to Porches. And though he […]
I’ll admit, I’ve been a huge fan of Infusionsoft for a long time. Since well before I was a customer. Because it’s the only marketing automation, customer relationship management (CRM), and sales force management software that was built — from the ground up — to support small businesses that really understand direct marketing. So you […]
I’ve been a marketing consultant and direct response copywriter for publishers and information marketers for the better part of a decade. And I’ve been highly-successful at it — both in terms of results generated for clients and respect and recognition I’ve received. And yet, when I decided it was time for me to branch out […]
In 1994, Ken McCarthy put on the first ever seminar on marketing on the internet, in the heart of Silicon Valley. At this seminar, he covered the breakthrough technologies of banner advertising and email marketing. He covered the importance of calculating click-through rates. He taught that the internet is, at its core, just another medium […]
